04.10.2007, 11h30 - 12h00

E-learning as a new competitive advantage for industrial companies. A case of e-learning with ILIAS used as a marketing device in a leading company.

Introduction of the e-learning project at Sacmi. Methods used for the presentation and conviction of the Top Management. Software selection and choice of Ilias. How is Ilias used in the company, what are its advantages and how is it promoted on the outside; perception of the market. Why is e-learning important for a 2B2 company.

 

Cinzia Gennarelli, web-marketing manager at Sacmi

As web-marketing manager at Sacmi since 2002 responsible for all web-projects. Since 2004 project manager for e-learning. Cinzia Gennarelli has been working in the marketing sector with a special focus on internet- and web marketing since 1990.